This campaign series includes brand analysis, poster design, and real world applications. The goal behind this project was to make a message that would make the brand’s audience smile. I wanted to use a message that kept along with Good&Gather’s mission statements as well as their previous branding. This project explores the experience of customers as well as continuing branding of a well known brand.

*This project was done as speculative student work. This was not created for Good&Gather™.