Depop “Repop” Campaign

This campaign for the popular thrifting platform takes ideas from a creative brief and puts them into a comprehensive project, advertising the values of Depop, as well as inviting more creators to use the platform. With a target audience of ages 18-34, it was important to advertise in both public displays and social media to ensure this age range would see the campaign.

Creation Date: 2025

Media: InDesign, Illustrator, Photoshop

*this was created as speculative student work, not for Depop*

Creative Brief

Key Campaign Takeaways:

Bold, Loud, Noise, Get people talking, Distinct

Brand Values:

Community, Range, Inclusivity, Sustanibility,

Moving Forward

Moving from the Creative Brief to production, it was crucial to plan the formats for which the advertising would be displayed. The brief had two main goals: getting people talking by bringing attention to the brand, and emphasizing the unique features of the platform.

To accomplish this, the campaign was designed in two parts, one to publicly advertise Depop and its values in public and on social media, and another to emphasize the qualities of the brand.

This campaign also includes pitch ideas on what Depop could create to engage a larger audience with a deeper system of creator perks.